Peter van Hees
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Chapter 13

Your New Customer Isn't Human
Google Just Killed Your Website * The B2A Economy Has Arrived.
Chapter 13

Google Just Killed Your Website * The B2A Economy Has Arrived.

Google's Universal Commerce Protocol lets AI Agents buy without visiting your website. Generative AI traffic to U.S. retail surged 4.700% in one year. Your SEO strategy is now irrelevant. Here is the framework for competing in the B2A Economy.
18 Mar 2026 6 min read
Your Agent Has No Identity * Digital Passport
Chapter 13

Your Agent Has No Identity * Digital Passport

80% of organizations deploying autonomous AI agents cannot trace what those agents do or who is responsible. The Digital Passport is a three-component architecture, Verifiable Identity, Reputation Ledger, and Stated Intent, that separates trusted agents from invisible ones in the $15 trillion B2A...
16 Dec 2025 6 min read
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